Nike †SWOT Analysis Essay

STRENGTHS Nike is a very competitive. It has a huge and healthy dislike of its competitors. At Atlanta Olympics, its competitor Reebok went on expense of sponsoring the games but Nike didn’t take this step. It sponsored top athletes and gained much coverage. Nike does not have factories. It does not let its cash to tie up in buildings and manufacturing employees. This model makes it a very lean organization. They manufacture high quality product at a location which offers low prices. If price gets increased, it shifts to other production location. Nike has a very strong research and development area which can be seen in its innovative product range. Nike is a global brand. It is at top position in sport brand in the World. Its famous â€Å"Swoosh† logo is instantly recognizable by people. Nike is a very professional company. It has offices in 45 different countries. It offers products all over the world. It is a fortune 500 company. It has very strong marketing campaign that increases the familiarity of its brand. It employs over 30,000 employees across the world. It has got its retail chain – Niketown. It has taken initiatives in many different branding opportunities and resulted in impressive outcomes. It provides lightweight shoes by using lunarlite materials. (Nike SWOT Analysis) WEAKNESS Though Nike has varied range of sports products but still its business’s income is depends heavily on the share of footwear market it has got. So, in case its market share decreases, it can leave the company becomes vulnerable to come down. Though Nike has got its own retailer: Niketown, its huge part of income comes from selling into retailers. And retail sector is very sensitive as well. Retailers also provide same set of experiences to customers. So, the profit margin will get affected if retailers try to sell off the products at lower prices. It has got charges against labor violations; experienced bad publicity with issues of sweatshops and practicing unethical patterns has degraded its image to some extent. Its  history involves the violations of minimum wage rates in Vietnam. For cheaper prices, it has been charged for exploiting workforces which will be employed at lower price in overseas countries. It’s been accused of providing poor working conditions to the workers. It gets constant negative criticism from anti-globalization groups. Its production is carried out at a cheaper location, so majorly it happens outside U.S. But this practice is not considered good in U.S. (Swot Analysis Nike) (Nike SWOT Analysis) OPPORTUNITY 1. The development of product range offers Nike many opportunities. Though Nike owners don’t consider its brand as a fashionable one but its customers consider it so. They don’t buy it for sports activities only. It has become a fashion trademark among customers especially the youth. This creates huge opportunities for Nike as the product could come under unfashionable tag before it wears out i.e. shoes gets replaced by the customers. 2. Opportunity also lies in developing sports wears, sunglasses and jewellery. These high end valued items will surely get associated with their mainline products. 3. It can develop its business internationally which can give strength to its global brand recognition. There are many emerging countries like China and India which offers disposable income to be spent on high value sports products. These countries have growing number of customers especially the working population. 4. There are many global sports events such as the World cup (So ccer) and the Olympics, which can be used as global marketing events. They can support the brand of the company. 5. Company can extend its reach in trendy and fashionable industry where not only Athletes but general population is also targeted. 6. There is a scope of new sponsorships. These new sponsors usually have successful ways to brandize an organization. 7. It can create new products by using waste from usual manufacture. 8. It can expand into jewellery and sunglasses items. 9. It can change its product development strategy with change in trends. 10. It can reduce controversy occurring around its business practices. (SWOT Analysis Nike, Inc.) THREATS 1. Nike has its business in several countries i.e. it is been exposed to international behavior of trade. It manufactures and sells in different  currencies. Hence costs and profit margin will fluctuate over a longer period of time. This nature of trade can put Nike on loss side. 2. The market of sports shoes is very competitive. Hence the business model developed by the owners of Nike is no longer in use. It needs to come up with a sustainable model so as to remain in the race. 3. Market is flooded with competitors who are developing alternative brands to take Nike’s market share. 4. As we have observed that retail sector is very competitive. This means customers have got lot of options available at one’s end. So if one store charges a price for a product, consumer can go to other store if that store is selling the same quality price at lower rates. Hence price sensitivity is a huge threat to Nike. 5. A global business usually experiences hiccups because abroad busin ess operations are exposed to risks of fluctuations in currencies, quotas, safeguard measures, restrictions in trades and terrorism. 6. Its exposed to risks associated with importing costs because of international barriers 7. It needs to maintain reputation as one of the eco-friendly organizations. 8. It is difficult for them to manage financial conditions in today’s economy. 9. Its association with Kobe Bryant. 10. It’s been accused for unfair labor practices. (Nike SWOT Analysis) Works Cited Nike SWOT Analysis. (n.d.). Retrieved from www.teamonedesign.com: www.teamonedesign.com/aio/mk/Nike_SWOT_Analysis.doc Swot Analysis Nike. (n.d.). Retrieved from http://www.quality-assurance-solutions.com: http://www.quality-assurance-solutions.com/swot-analysis-nike.html SWOT Analysis Nike, Inc. (n.d.). Retrieved from http://www.marketingteacher.com: http://www.marketingteacher.com/swot/nike-swot.html#

Living on A Minimum Wage

Barbara Ehrenreich is a writer and journalist who decided to conduct an experiment and find out for herself what it is like to live on the minimum wage. For one month at a time she entered various communities, taking on minimum wage positions and trying to stay ahead. Ehrenreich detailed her experience in the book Nickel and Dimed. This books offers insight into the real lives and struggles of these people, showing just how difficult life is for them. As well as this, it is a striking account of how the lower class are treated by their employers and by people in general. The first thing that was immediately noticeable in the book was just how hard it was for people on the minimum wage just to achieve the basics of having food and shelter. Ehrenreich started the experiment in Key West and was not planning to live an extravagant life at all. Her plan was to find a job that would pay $7 an hour and a place to rent at a low enough price that she could afford food and gas. Ehrenreich's plan is to live in a trailer home. However, she soon finds that even a trailer home comes at a rent that is too high. Ehrenreich describes this realization saying that â€Å"it is a shock to realize that ‘trailer trash' has become, for me, a demographic category to aspire to† (Ehrenreich p. 12). This was surprising and shocking to read and changed my opinion about conditions for people on the minimum wage. I had considered that people living in trailer homes were struggling, but had never considered that they were struggling to the extent that just affording a trailer home would be so difficult. I also assumed that people living on minimum wage would be able to at least afford basic items such as food and shelter, even if they were not able to afford luxuries. This immediately opened my eyes to just how much people struggle just to get the basic essentials. This same problem is revealed again later in the book where Ehrenreich experiences the same thing in different towns. At one point, she is working two jobs and working seven days a week. Even then, she is only just able to supply herself with the basics. Ehrenreich also offers an opinion on the housing problem where she states that the high rent is a problem in all places â€Å"where tourists and the wealthy compete for living space with the people who clean their toilets and fry their food† (Ehrenreich 12). This suggests that the minimum wage earners are pushed out of decent accommodation by the people who are better off. The higher wage earners can afford higher rent and so rents go as high as these people can afford. Ehrenreich's reference to the wealthy though, doesn't seem to refer to those that would typically be considered wealthy. Instead, the wealthy are labeled from the point of view of someone who is on minimum wage. The wealthy then are really the skilled workers who are by no means rich, but are rich enough to afford to live reasonably well and at least manage to meet their basic needs and achieve a basic living standard. This strongly suggests that there is a major problem in society, since it seems absurd to think that you have to be wealthy just to have enough to have a decent place to live and be able to eat. This is a basic right that every person should have and it seems wrong that it is not available to everyone. It seems especially wrong that it is not available to a person working as hard and as many hours as Ehrenreich does. Ehrenreich also provides further analysis of the problem. As she sees it, there is a supply and demand issue at the heart of the problem. Workers need to work, but there are more workers then there are jobs. This gives employers the ability to keep wages current and still have those jobs filled. In fact, this just created more demand for jobs because workers will be looking for two or three jobs. In this situation, there is no need for employers to increase wages so they do not. This results in the wages being fixed. At the same time, there is demand for rental properties, food, and all the other essentials. This demand is not driven by the people on minimum wage, but by the population overall. While the people on minimum wage may not ever be moving forward, the economy overall and the population overall is always moving forward. This means that the cost of everything is always increasing, which includes the cost of food and the cost of rent. The question this raises is how people on minimum wage are ever supposed to catch up. How can they save anything to better themselves or improve their situation if every cent they earn is spent just trying to live? And if they cannot move ahead but everything else keeps moving ahead, what other option is there but for the people to fall further and further behind? This suggests that the conditions will continue to worsen. People on minimum wage will have to work more jobs and longer hours and will be able to do less and less with that money. In the book, Ehrenreich shows that she came very close to having to live in a shelter. It seems that life will only become harder and this downhill spiral may be the only direction that life can go for people on the bottom levels. Another important point in the book relates to how Ehrenreich is treated. From her first attempts to get a job, there is always the sense that she is being looked down upon by others. The job application processes seem uncaring at best and often humiliating. The working conditions seem just as bad. And for the customers that she serves in her roles, it seems like she is treated as barely human. The only real kindness or consideration she receives is from people in the same position as her. For employers and the public, she is either not noticed at all or seen as inferior and not deserving better treatment. For the public, I think this is something that happens naturally, rather than something is done out of cruelty. As long as someone is in a job and performing a job task, they tend to be though of as existing to perform that task. This applies to all positions, whether it be minimum wage or not. For example, it is natural to think of doctors and dentists in terms of the jobs they perform and not to consider them as people. For this point then, I don't think that the book shows a special disregard for minimum wage earners. Instead, it is more like there is just a lack of awareness about these people. In the end though, I don't think it is up to the public to show regard for minimum wage earners or any other type of worker. Instead, it should be up to the employer to treat all employees fairly. As noted though, there is no requirement for companies to do so. And the companies are always thinking of employees as a cost and not considering their personal needs. What can be done about the problem them? Ehrenreich does not provide an answer and there is no clear solution. However, just noticing that there is a problem to be solved is a good start. The book also shows power issues between employers and employers. Ehrenreich suggests that employers are keen to maintain their power over employees, including making it clear that employees should not join unions. During the interview process, Ehrenreich has to answer questions about whether she has children that would interfere with her ability to get to work and whether she thinks safety is the responsibility of management. Ehrenreich also describes trick questions asking about things like the amount of stolen goods purchased per year and the attitude on drugs. It seems clear that the interview process is created with the belief that the person will be a problematic employee. They might injure themselves and expect management to care. They might be late for work because of their children. They might be on drugs or steal from the company. The situation does not get any better when Ehrenreich gets a job, with her boss then constantly watching her for signs of drug abuse, stealing, or any other form of rule breaking. The situation that Ehrenreich describes is one where the employer has complete power. Despite all the laws on equal opportunity, it seems that employers can discriminate and choose not to employ someone who has children. Despite the law protecting the safety of workers, it seems that employers can ignore their duty of protecting employees. Overall, it seems that employees have no rights at all and no power at all. The companies can make demands and the employee's situation gives them no choice but to accept the demands. The power issues also seem to be increased by the view that the employers have of the employees. They seem to expect employees to be drug abusers, to be likely to steal, and to be barely intelligent or capable enough to perform basic duties. It is this attitude that has minimum wage earners like Ehrenreich being looked down on and treated with no respect. As Ehrenreich notes several times, minimum wage earners are seen as nothing more than people who have no choice but to do the jobs that are above everyone else. What can be done about this problem? Ehrenreich does not provide any answers to this questions. However, what she does do is make it clear that there is a very real problem. After reading the book, the daily battle of minimum wage earners becomes disturbingly clear. It is even more concerning when is it considered that Ehrenreich has trouble surviving as a minimum wage earner even though she has a lot more going for her than most, including that she only has herself to support. If Ehrenreich can't do it, it seems clear that nobody can. The end result of the book is the realization that there is a major problem in society that needs to be fixed. This is what the makes the book powerful, with Ehrenreich's account of her struggle able to open people's eyes to the world that they either couldn't see or didn't want to see.

A Research Paper

The Department of Education pronounces the addition of two more years in the basic education of students, which according to them will benefit not only the Filipino youth but all the Filipino in the Philippines. (Luistro, 2010) The administration asserts that with the implementation of such program, the problem of unemployment in the country will be resolved. In as much as employment in the Philippines is concerned, the K12 education also responds to the fact that most countries in the world already have the same plan in their educational institutions.With this, the standards of these countries go a notch higher than what the country has, thus, creating an expansion in the global competency. (DepEd, 2010) â€Å"We need to add two years to our basic education. Those who can afford pay up to fourteen years of schooling before university. Thus, their children are getting into the  Ã‚   best universities and the best jobs after graduation. I want at least 12 years for our public school children to give them an even chance at succeeding. † (Aquino III, 2011) K12 educational systems are additional years to secondary level. This research contains some information about curriculum of K12.This means that the present four years in high school will be called Junior High School and additional two years as senior High School. The model, which is being proposed, is K-6-4-2 where K means Kindergarten (5 years old), 6 means six years in elementary (6 to 11 years old), 4 means four years in Junior High School (12 to 15 years old) and 2 means two years in Senior High School (16 to 17 years old). (DepEd, n. d). Kindergarten will start in school year 2011 – 2012. The new and enhanced curriculum in Grade 1 and first year high school will start in school year 2012 – 2013.The first year senior high school or the eleventh year will begin in school year 2016 – 2017. The first graduates of the 12- year curriculum will be in 2018. (DepEd, n. d). Enhancing the quality of basic education in the Philippines is urgent and critical. The poor quality of basic education is reflected in the low achievement scores of Filipino students. One reason is that students do not get adequate instructional time or task. Our children deserve to receive the best education our country can provide for them and our economy depends on an educated and skilled workforce to be successful in the global market.B. Statement of the Problem This study aims to answer these following questions: 1. What are the advantages and disadvantages of the K-12 program or the additional 2 years to Basic Education? 2. Will the parents agree or disagree to the K- 12 program? C. Significance of the Study Parents of the students. This research would be able to help the parents of the students who are affected by the K-12 program, this will give them an idea of what will be the advantages and disadvantages of the program, and if it will help their children grow from the academic nature.Students. The students will benefit from the study by letting them know how they are going to be able to understand the addition of 2 years from their schooling. Students will know how it will provide a better quality of education to them. Teachers. This study will benefit the teachers from the school, for them to be prepared for the additional two years to the basic education. It is important for them to know the advantages and disadvantages of the program, because they will be the one providing the knowledge to the children. School.This research will also benefit the school, so they will anticipate the additional cost to the program, also the additional teachers and everything that they should be anticipating for. D. Scope and Limitation This study focuses only on the perception of the parents’ students affected by the K-12 program since it has been implemented this year the study will only focus on what the parents think and how it will affect them. It will also focus on the circumstances that will put one in favorable position, and those circumstances that will put one in unfavorable position. The study will only ask the parents about K-6-4-2 and not go beyond asking them if they’ll still let their children continue to study or not. E. Materials and Methods This research utilizes the descriptive method since the researcher aims to discuss and to know the perception of parents regarding to the additional years of basic education. The main goal of this type of research is to describe the data and characteristic what is being studied. The idea behind this type of research is to study frequencies, averages, and other statistical calculations.Although this research is highly accurate, it does not gather the causes behind a situation. Descriptive research is mainly done when a researcher wants to gain a better understanding of a topic. Interview, books and newspaper were researchers’ major instrument in gathering   Ã‚  Ã‚  information and were augmented with other data collected through readings E. Definition of Terms Department of Education. It is the executive department of the Philippine government responsible for the management and governing of the Philippine system of basic education. (http://en. wikipedia. org/wiki/Department_of_Education_(Philippines)) Education.

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What does Tiberius' life and death tell us about Roman society at that Essay

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Legalization of Marijuana - Research Paper Example Teenagers are naturally inquisitive, one of the justifications given for this age group experimenting with drugs. They also are inclined to become bored easily and experience recurrent emotional highs and lows, all probable factors in teenage marijuana use. Drug use increases the chance that teenagers will contract a social disease, become pregnant, perform inadequately in school and attempt suicide as this paper will examine. State and Support Three Claims Adolescents are in a more vulnerable life circumstance than are adults because teens are still developing in every facet of their lives. Regrettably, it is this same group that has the most access to marijuana as schools have become prolific illegal drug stores. Statistics collected by the National Institute on Drug Abuse demonstrate that schoolchildren have easy access to drugs and alcohol. â€Å"The average age of first alcohol use is 12 and the average age of first drug use is 13. Almost two-thirds of all American young people try illicit drugs before they finish high school† (Anderson, 1996) The relationship between illegal drug use among teens and an increased occurrence of sexual activity is a broadly accepted reality by both researchers and the general public. Many studies have time and again demonstrated an association between unsafe sexual behavior and illegal drug use by teenagers. Drug users are more prone to take risks than do teens that don’t use drugs. This may be an obvious assertion but a tendency to take unnecessary chances with their health combined with a lowering of inhibitions while on drugs and the inherent need of all teens to feel accepted by their peer group leads to increased sexual activity. This problematic circumstance also enhances the chance of teens having multiple sexual partners, having sex at an earlier age and decreases the odds that they will utilize contraception than those that do not use marijuana. â€Å"Teens 15 and older who use drugs are five times mo re likely to have sex than are those teens who do not use drugs and teens who have used marijuana are four times more likely to have been pregnant or to have gotten someone pregnant than teens who have never smoked pot† (The National Center on Addiction and Substance Abuse, 1997). Teenagers are more emotionally unstable younger children and adults which explains the higher suicide rate among that age group. A study involving teenagers found that of those who attempted suicide, illegal drug abuse was the most often shared aspect of their lives. Of the teens that committed suicide, 70 per cent were regular users of illegal drugs and/or alcohol. However, this study and current research reveal that drug use alone may not instigate suicide just that drug use and teen suicide is statically related. Teens who experience emotional troubles to a higher degree than their classmates have an even greater likelihood of considering suicide and to use illegal drugs. Additionally drugs could magnify a pre-existing emotional condition and â€Å"may impair the judgment of teens considering suicide, making suicide attempts more likely† (Shaffer et al, 1996). Discussing Arguments: Dialogue The majority and probably all countries of the world face the steady trafficking of illegal drugs across their borders. Countries are increasingly realizing that the illegal importation of drugs, a criminal act, generally involves people of foreign origin, is ultimately more harmful to society than is